The Designers, Stylists and Carrosserie who drew the elegant lines on classic cars and provided something more special than the standard manufacturers' bodywork. From the late 1930s it was the vogue to copy designs from America, and British designers too cues for Austin, Morris, Hillman, Humber, Standard, and of course Ford and Vauxhall. BMC decided to turn to Italy and employed Pininfarina for some of its designs. Designers prospered from the 1950s but in the 21st century costs are too high for short-run designs.