Simon Cars - Cadillac deVille

Cadillac Coupe deVille and Sedan deVille

The 'deVille' brand was first used in the 1950 model year, with the one millionth Cadillac actually being a Cadillac Coupe deVille produced on November 25th 1949. The Coupe deVille was part of a new fashion for convertible cars which did not convert, sometimes called hardtops or fixed head coupes. For General Motors each brand had a hardtop coupe, with Buick choopsing 'Riviera' to name the very first of these GM hardtops, Cadillac choosing 'Coupe deVille', whilst Chevrolet chose 'Belair' and Oldsmobile had the 'Holiday Coupe' and Pontiac the 'Catalina'. These hardtops proved cheap to produce and yet could be sold at higher prices, and it wasn't long before 4-door hardtops were introduced, the Cadillac Sedan deVille arriving in 1956 with equivalents in all GM ranges by that time. From then on Coupe deVille and Sedan deVille cars featured as as premium models in the Cadillac catalogue.

Cadillac deVille 1954 - 56

Cadillac deVille 1957-58

Cadillac Coupe deVille and Sedan deVille

Cadillac deVille 1961 - 64

Cadillac deville 1965 - 1970

Cadillac deVille 1971 - 1976

Cadillac Coupe deVille 1954 - script. The name 'Coupe deVille' was coined in 1949 to name the new model hardtop, which was essentially a 'non-convertible convertible', or what Europeans might call a Fixed Head Coupe.

Cadillac Coupe deVille 1957 - badge on front wing

Cadillac Coupe deVille 1974 d'Elegance - badge on rear wing

Cadillac Sedan deVille 1956 - badge on front wing

Cadillac Sedan deVille 1965 4-door hardtop - badge on front wing

Cadillac Coupe deVille 1953. The fixed head hardtop was to become part of every model range during the 1950s and Cadillac begun it all with its 2-door Coupe deVille and later its 4-door Sedan deVille. Otherwise the car was a trimmed up Series 62

American Cars Cadillac Cars Simon Cars

All images and content of this site is the copyright of Simon GP Geoghegan