Chrysler President K.T. Keller dictated a safe style for the new 1949 Chrysler models. He believed that cars should be easy to get into and out of, easy to garage and handle in traffic. So the 1949 Chryslers, DeSotos, Dodges, and Plymouths were tall square cars, seemingly made of three separate boxes. They contrasted markedly with the new low and sleek 'sculptured' designs from General Motors and Ford. Sales suffered as a consequence and chrysler went out and recruited Virgil Exner to give Chrysler a new style.
Chrysler Windsor 1950 Convertible. In 1949 for the 1950 model year the Windsor was given a new body with integrated wings and a v-shaped windscreen.
Dodge Meadowbrook 1949 4-door sedan rear
Dodge Meadowbrook 1949 4-door sedan. The 'Meadowbrook' was the entry level full-size Dodge for 1949, built on a new 123.5-inch platform (the cheaper 'Wayfarer' was on 115-inch)
Chrysler 'Forward Look'
Dodge Wayfarer 1949 Business Coupe front
Dodge Wayfarer 1949 Business Coupe.. Dodge introduced the D29 Wayfarer in 1949 as its entry level model built on a 115-inch wheelbase (123.5-inch for Meadowbrook and Coronet models). Designed by A.B. 'Buzz' Grisinger, John Chika, and Herb Weissinger (who later went to Kaiser-Frazer).
s Dodge Wayfarer 1949 Business Coupe side
Dodge Wayfarer 1949 Business Coupe. Dodge introduced the D29 Wayfarer in 1949 as its entry level model built on a 115-inch wheelbase (123.5-inch for Meadowbroof and Coronet models).
Plymouth P18 Special Deluxe 1949 sedan. In 1949 Plymouth introduced the new body for its Deluxe and Special Deluxe cars. Briggs supplied the body to almost all Chrysler group cars, and the 3-box conservative body was designed under President KT. Keller ('Keller School').