To celebrate Chrysler's 25 years in production a new 'boxy' style was brought in for the 1949 CHrysler Windsor. New Chairman KT Keller oversaw the unadventurous 'Keller look' for this new body which had versions wearing 'DeSoto', 'Dodge', and 'Plymouth' badges. In 1951 the Windsor became Chrysler's entry level car (although Plymouth models were lower priced) when the 'Royal' was dropped. The Windsor and Windsor Deluxe shared the 125.5 inch wheelbase of DeSoto models. For 1953-54 Chrysler gave new bodies to its models with one-piece windscreens, and in 1955 the Virgil Exner 'Forward Look' appeared on the Windsors.