Simon Cars - Ford Deluxe V8

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Ford Deluxe 1937-41

In 1938 Ford USA tried to create an upmarket brand 'Deluxe Ford', this was a development of Ford V8 Model 40A, and in 1937 a new range of bodies was introduced. 1937 Fords were all powered by V8 engines, either the new 2.2litre V8 or the established 3.6litre. Annual refreshes took place until the Ford V8 was given a new body in 1941. The Deluxe was priced above the Standard, and Ford hoped to create a new brand from this, but in the end created 'Mercury' separately

Ford Deluxe 1938 - badge on bonnet. In 1937 Ford wanted to elevate the 'Deluxe' model towards Lincoln, separating it from the 'Standard' model which was sometimes only given the restyle from the previous year Deluxe. In 1939 Ford created the 'Mercury' brand and gave the 'Standard' model a six cylinder engine in place of the unloved small V8.	Ford Deluxe 1940 - bonnet badge	Ford Deluxe 1940 Station Wagon - badges on bonnet side	Ford Deluxe 1940 Station Wagon. The low v-shaped grille with horizontal bars differentiate the 1940 Ford Deluxe V8 from the 1939 model which had vertical bars. The 1940 model also has grille panels infilling between the grille and the wings (fenders)	Ford Deluxe 1938. Powered by the Ford 3622cc 85bhp flathead V8 that was introduced in 1932, but had been upgraded in 1937 and its faults remedied. The original 1937 body had a tall grille of thin wraparound narrow horizontal bars. For 1938 a more rounded front was given and a less imposing heart-shaped grille. A much smaller grille was given in the 1939 restyle and in 1940 extra side panels were added to the grille.
Ford Deluxe 1938. Powered by the Ford 3622cc 85bhp that was introduced in 1932. There was also a 2212cc 60hp V8 introduced in 1937 for the cheaper 'Standard' model	Ford Deluxe 1938. This car has a 'Fordor' (4-door) sedan body, and there was a similar shape 'Tudor' (2-door body as well as 2-door convertible, 2-door coupe, station wagon and commercial vehicle variants.	Ford Deluxe 1940 Station Wagon. In 1938 Ford USA tried to create an upmarket brand 'Deluxe Ford', this is an example of the 1940 Deluxe Ford V8 with 4-door Station Wagon body 'Woody' Britain produced a similar range of V8 cars but based more on the standard Ford V8 cars.	Ford Deluxe 1940 Station Wagon. It is easy to see why Station Wagons (an American term for 'Estate Cars') were called 'Woodies'. Unlike other manufacturers, Ford built its own Station Wagons, and in 1937 opened a special plant at Iron Mountain for these Woodies.	Ford Deluxe 1940 - headlamp. These headlamps were the new sealed beam units in 1940, replacing faired-in lamps that were used in 1937, 38 and 39.
Ford Deluxe 1938. This Fordor body shows the fashionable 'Torpedo' shape that Ford adopted for both the 2-door and 4-door Sedans. Ford intended the 'Deluxe' range to be higher-priced than standard Fords and less expensive than Lincoln. The body was designed for the 1937 model year by Alex Tremulis, Bob Koto, and Phil Wright under John Tjaarda at Briggs Manufacturing because Ford did not yet have its own styling office.	Ford Deluxe 1940 Station Wagon. Sometimes called a 'Shooting Brake' this American Ford V8 Estate is similar to cars built on the British-built Ford V8 and Ford V8 Pilot	Ford Deluxe 1940 - rear wheel	'Beetles' and 'Beetle-back' cars	Woodies

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key text: This is the page introducing Simons love of cars from the website RedSimon which is a series of photo albums of Simon GP Geoghegan.
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