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Edsel Ranger
Edsel launched its Edsel brand with the 'Ranger' model being the entry level and built on a 118-inch wheelbase. In fact that wheelbase was also shared with the more expensive 'Pacer' and both cares shared bodies with the 118-inch Ford Fairlane. Power came from a 5,916cc ohv 361 V8 which gave 303bhp. For 1958 the Ranger was available as 2 or 4-door sedans, 2 or 4-door hardtops, and the 2-door Roundup station wagon with the 4-door Village station wagon. One option for the low price Ranger was Teletouch Automatic transmission, but this was very troublesome and was dropped for 1959. With only 63,000 Edsels sold in the first year, 1959 Edsels had to make cost savings; the first of these was to reduce the Edsel range to just the Ranger and Corsair lines. The Edsel Ranger now shared the 120-inch body and chassis of the Ford Fairlane and was given restrained styling; engines were also reduced in size for driving economy. The 1960 Edsel production lasted just a single month with all cars being built with 'Ranger trim. There was a convertible along with 2 and 4-door sedans, 2 and 4-door hardtops, and 2 versions of the Villager station wagon. All the bodies were Ford Fairlanes. Approximately 21,000 Edsel Rangers were made.
aa_Edsel Ranger 1958 4-door saloon badge
Edsel Ranger 4-door saloon 1958 - badge on front wing. Ken Pheasant designed the scripts and nameplates. The 'Ranger' was the entry level Edsel, above this came the Pacer, Corsair and Citation.
aa_Edsel Ranger 1959 2-door Sedan badgee
Edsel Ranger 2door Hardtop 1959 - bonnet badging
aa_Edsel Ranger 1959 2-door Sedan badger
Edsel Ranger 2door Hardtop 1959 - side badge. Ken Pheasant designed the scripts and name plates.
aa_Edsel Ranger 1959 2-door Sedanbadgef
Edsel Ranger 2door Hardtop 1959 - Edsel badge. Ken Pheasant designed the lettering and scripts
aa_Edsel Ranger 1960 2-door Sedan badgef
Edsel Ranger 2-door Sedan 1960 - badge on flanks
ab_Edsel Ranger 1958 2-door hardtop grille
Edsel Ranger 2-door hardtop 1958. The Edsel was designed by Roy Brown, and one of the most controversial aspects of the design was what was termed the 'horse collar' grille, although there were many worse opinions of it. Jim Sipple is credited with designing this grille.
ab_Edsel Ranger 1959 2-door Sedan grille
Edsel Ranger 2-door Sedan 1959 - grille. The controversial 'horse collar' grille of 1958 was tamed into a 'spear' shape for 1959 and the spear was used as an emblem all over the car.
ab_Edsel Ranger 1960 2-door Sedan grille
Edsel Ranger 2-door Sedan 1960 - grille. A great contrast with the 1958 'horse collar' design. A much more 'Edsel-like' design was trialled, and there was even a Citation version, but at the launch of the 1960 Edsel the demise of the marque was already tabled.
ac_Edsel Ranger 1958 2-door hardtop head
Edsel Ranger 2-door hardtop 1958. The Edsel was given the newly fashionable quad lamps as a matter of course, but because some states had still not authorised them, single lamp units were fitted to some cars instead.
ac_Edsel Ranger 1958 4-door sedan head
Edsel Ranger 4-door sedan 1958. A 5,911cc (361) ohv V8 303bhp engine was fitted to the entry level Ranger. 6,576 Edsel Ranger 4-door sedans were sold in 1958. Sales were much lower than intended, with only 110,000 Edsels produced in 3 years when the plan called for 100,000 in each year. However, 1958 saw a big recession in American car sales, with many brands selling less than 60 per cent of 1957 figures.
ac_Edsel Ranger 1959 2-door Sedan head
Edsel Ranger 2-door Sedan 1959. For 1959 the Edsel tail was tamed, the 'horse collar' grille transformed into a simple 'spear' shape which was then used as an emblem all over the car to denote 'EDSEL'
ac_Edsel Ranger 1960 2-door Sedan head
Edsel Ranger 2-door Sedan 1960. For 1960 the Edsel took the new body of the Ford Fairlane, gave it a slightly longer wheelbase and overall length, and then restyled by Bud Kaufman to give it the 'Edsel look'. At the last minute the 'horse collar' grille motif was removed and this split grille resembling a 1959 Pontiac was given.
Edsel Ranger 1958 2-door hardtop frontb
Edsel Ranger 2-door hardtop 1958. Roy Brown designed the doomed 1958 Edsel, and the 'Ranger' model line was the entry level version of this car.
Edsel Ranger 1958 2-door hardtop rear
Edsel Ranger 2-door hardtop 1958. The Edsel was designed by Roy Brown, and from just about every aspect was controversial and unliked. Only 66,000 of the projected 200,000 cars were sold in 1958.
Edsel Ranger 1958 4-door saloon front
Edsel Ranger 4-door saloon 1958. Controversial styling by Roy Brown, coupled with mistakes in marketing meant a sales disaster for the Edsel right from the launch in 1958.
Edsel Ranger 1958 4-door saloon rear
Edsel Ranger 4-door saloon 1958. The Edsel was launched in 4 different series and body styles which included both 2-door and 4-door Sedans, 2-door and 4-door Hardtops, Convertibles and Station Wagons.
Edsel Ranger 1958 4-door sedan front
Edsel Ranger 4-door sedan 1958
Edsel Ranger 1958 4-door sedan rear
Edsel Ranger 4-door sedan 1958. In spite of branding the Edsel as a new Ford Division, this entry level Ranger 4-door sedan was actually a Ford Fairlane 500 4-door sedan with altered front and rear, plus scalloped side panels. Even the 118-inch wheelbase was the same as the Fairlane.
Edsel Ranger 1959 2-door Sedan frontg
Edsel Ranger 2-door Sedan 1959. The Edsel went back to Roy Brown for 1959 and was given a new front and rear to lessen some of the more controversial parts of his design.
Edsel Ranger 1959 2-door Sedan frontw
Edsel Ranger 2door Hardtop 1959. The controversial 'horseshoe' was simplified for 1959, and with sales being low for the 1958 model, The 1959 Ranger had a 4.78litre V8 engine, although a 6-cylinder was optional.
Edsel Ranger 1959 2-door Sedan rear
Edsel Ranger 2-door Sedan 1959. For 1959 the Edsel tail was tamed, the curved tail lamps following the line of the wrapped over wings were replaced by simpler round lamps on plain panels.
Edsel Ranger 1960 2-door Sedan front
Edsel Ranger 2-door Sedan 1960. For 1960 the Edsel took the new body of the Ford Fairlane, gave it a slightly longer wheelbase and overall length, and then restyled by Bud Kaufman to give it the 'Edsel look'
Edsel Ranger 1960 2-door Sedan rear
Edsel Ranger 2-door Sedan 1960. Bud Kaufman changed the 'half moon' rear lamps of the Fairlane design for these twinned lozenges; a bit more 'Edsel-like' than the Fairlane format. Kaufman also used similar lamps canted over on the 1960 Mercury Comet.
l_Edsel Ranger 1958 4-door saloon lamp
Edsel Ranger 4-door saloon 1958. Even the rear lamps of Roy Brown's 1958 Edsel were trying to make a statement.
l_Edsel Ranger 1959 2-door Sedan lamps
Edsel Ranger 2-door Sedan 1959 - rear lamps. The curved single units of the 1958 Edsel were replaced by these grouped units for 1959. Similar lamps were given to the 1962 Mercury Comet.
l_Edsel Ranger 1960 2-door Sedan lamps
Edsel Ranger 2-door Sedan 1960. Bud Kaufman changed the 'half moon' rear lamps of the Fairlane design for these twinned lozenges; a bit more 'Edsel-like' than the Fairlane format. Kaufman also used similar lamps canted over on the 1960 Mercury Comet.
s_Edsel Ranger 1959 2-door Sedan side
Edsel Ranger 2-door Sedan 1959. The Sedan body differed from the Hardtop body by the wraparound of the rear window. The body was essentially the same for 1959 as 1958 but with reworked front and rear.
w_Edsel Ranger 1959 2-door Hardtop wheelr
Edsel Ranger 2door Hardtop 1959 - wheel
w_Edsel Ranger 1959 2-door Sedan wheelf
Edsel Ranger 2-door hardtop 1959. As well as taming the front and rear ends of the 1959 Edsel, Roy Brown's team gave it new trim, and place larged 'E D S E L' logo (by Ken Pheasant) on the front flanks
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