The Italian car industry started with F.I.A.T., or rather it started with a company founded by Giovanni Battista Ceirano. Ceirano began building 'Welleyes' bicycles in 1888, and with his brothers formed Ceirano GB et C to build a motor car in 1898 under the brand 'Welleyes' brand. A Consortium led by Giovanni Agnelli put funds into the business and in 1899 Fiat SpA bought everything and the first F.I.A.T. was launched. However, the Ceirano brothers weren't finished yet and later formed Fratelli Ceirano. The French car company Alexandre Darracq set up an Italian branch under the name S.A.I.D. until 1910 when they started making their own designs with the badge A.L.F.A. which evolved into Alfa Romeo in 1920. Lancia started in 1906 when a Fiat driver decided to try his hand at making his own cars. Motorsport provided brands such as Bugatti, Ferrari, Iso, Lamborghini, and Maserati.