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Lotus Cars Colin Chapman, or to give him his full name and to understand the initials on the badge, 'Anthony Colin Bruce Chapman' formed Lotus Engineering with Colin Dare in 1952. There were always different sides to Lotus, and the racing division named 'Team Lotus' was separated in 1954. Early cars were little more than Specials customer made from whatever components came to hand. However track success demanded better design, and the same success also brought more customers. The Lotus Eleven racing car became a production model, and about the same time Lotus introduced its Lotus Elite as a production road car. Competition cars and production cars ran alongside its each through the 1960s and 1970s, with Grand Prix wins bringing in sales for the road cars. Seven Formula One Championships were notched up, and one time Lotus had won more races than Ferrari in a much shorter time period. Things went awry in the 1980s, and Colin Chapman had a controversial tie-up with John Z. Delorean over the gull-wing Delorean DMC car which failed spectacularly and took public money with it. At this point Colin Chapman died, perhaps taking some answers to his grave. Ownership of Lotus was passed around, with General Motors, Toyota and Proton trying out the Norfolk company. |
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