Edsel Ford identified a gap in Ford's model line between the mass market Ford models and the upper market Lincolns, and the name 'Mercury' was chosen from the Roman God with winged feet. For 1939 the first Mercury was launched being essential a Ford V8 with a longer wheelbase and an uprated V8 engine. Whilst the 1939 Mercury had its own sheet metal, the 1941 model shared its panels with the lowly Ford albeit on a 4-inch longer wheelbase. By the time the 1942 Mercury was relaunched for 1946 Mercury was paired up to form the Lincoln-Mercury Division of Ford. The first new model after the war went further upmarket by using Lincoln bodies, and sales went up and up. For 1958 Lincoln-Mercury was expanded to include the new 'Edsel' brand, but this lasted only 3 years. In 1960 Mercury joined the downsizing trend by launching its first 6-cylinder car, the Mercury Comet heavily based on the Ford Falcon. After that Mercury followed other trends, with its 'Cyclone' joining the muscle car fashion, its 'Cougar' joining the Pony car boom, and then Mercury marketed European-derived models, before joint ventures that produced Minivans and SUVs. But in 2010 Ford clipped the wings on 'Mercury', deciding to support 'Lincoln' instead.