Rover started as simply a name, 'Rover Safety Cycle' given to a product from Stanley and Sutton in Coventry in 1883, and the name of the cycle manufacturer was changed to the Rover Cycle Company in 1890. Edmund Lewis left Daimler to join Rover and in 1904 the Rover Eight automobile was launched. During the First World War Rover produced motorcycles, and the company was hit by the Great Depression. In an attempt to revive Rover Spencer Wilks was brought from Hillman and he then brough his brother Maurice Wilks into the company to engineer new products. The first new product was the 10/25 using the body of a Hillman, but in 1933 the Rover company changed fortunes when the Wilks brothers came up with the Rover P1 in Ten and Twelve format. Soon followed by the Rover P2 and after World War Two the P3. But innovation continued with the transatlantic-style Rover P4, and simultaneously the Land-Rover. Moving upmarket Rover brought out the P5 to persuade American buyers, and then went for another change of image with the P6 and then the 'Ferrari-esque' SD1. But Rover fell under leyland ownership in 1967 as the truck maker went on a spending spree. The following year the old BMC group merged with Leyland to form British Leyland and Jaguar, Rover, Daimler and Triumph became unhappy bedfellows. By 1986 only Austin and Rover existed together in what became known as Rover Group. MG and Rover products trickled out of the factories until the whole operation was bought by China in 2007.